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21 March 2017 @ 07:05 am
Multi-variate tests in Google Optimize beta-version  
Google allows Multi-variate tests again (5 years after Google Website Optimizer shutdown in 2012):

Now their Multi-variate tests look more user-friendly.
Google Optimizer also allows up to 10M requests per month, which is much, much higher than what Optimizely allows.

However I am not sure if multi-variate testing (or A/B testing) would worth our time to use them. Usually such experiments are quite time-consuming and lead only to a barely noticeable improvements (if at all).

Originally posted at: http://dennisgorelik.dreamwidth.org/127967.html