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Dennis Gorelik
04 June 2019 @ 02:59 pm
Edward from Google Ads (former Adwords) asked me to change my "Post jobs for free" ad campaign strategy from "target cost" to "maximum conversions within budget".

This is an annoying tactic of a short-sighted salesperson that sells ads.

What Edward calls "budget" is, actually, an "ad spending limit" that I use as a protection against accidental overspending due to mistake in my ad campaign settings.

My wish is NOT to spend my "budget" every month. I want to get an optimal results for my money (more recruiter registrations per $ amount spent).
If I am getting good results - I may increase my budget. But spending my whole budget every day simply because I defined that "budget" -- is a sloppy advertising strategy.

It is funny how Edward confused "budget" and "spending": my "PostJob-ResponsiveSearchAds" campaign has $7/day budget and zero spending, but Edward said that "PostJob-ResponsiveSearchAds" campaign "is spending 7 dollars on".

I told Edward that I do not need his advice, because I do not consider it relevant to my goals.

Originally posted at: https://dennisgorelik.dreamwidth.org/174228.html