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28 September 2011 @ 03:08 pm
SEO sales tricks  
Today I had a conversation with a guy who was trying to sell me their SEO services.
The end result of this conversation – I understood how SEO marketers scam prospective customers.
Here’s the trick:
1) Pick a search term. E.g. “post job”.
2) Use Google Keyword Tool to claim that users are making lots of Google searches for that search term (e.g. 673,000 monthly Google searches for “post job”).
3) Claim that they would be able to optimize your web site so it would end up on the first page of search results (SERP) or even on the top of that page (#1 result).
4) Imply that most of these searches would result in massive increase of visitors on your web site.

Sounds appealing, right? Would likely worth $1000/month to get and keep these amazing results, right?

The thing is that my web site www.postjobfree.com already ranks #1 for “post job” search query. Guess how many visitors who were searching for “post job” does PostJobFree receive?
Would it be half of promised 673,000 searches? Ten percent? One Percent?
Let’s pull actual PostJobFree traffic numbers from Google Analytics:
In the last 30 days number of visitors who came to PostJobFree.com by searching for “post job” was ... drumroll ... 72. That’s it. Not 72 thousand. Not even 72 hundred. Just 72 visitors.
So how could that happen?

Here are some hints:

1) That 673,000 monthly Google searches for “post job” number is for “broad match type”. So if somebody searched for, say, “post nurse job”, then Google Keyword Tool would still consider it broad match for “post job” search. But postjobfree.com is not search engine optimized for “post nurse job”, so it does not receive that traffic.

2) If we count only exact match searches on Google – then the number would be much, much smaller. In case of “post job” the number is 1000 searches per month (down from 673,000 broad matches).
But even that 1000 number is still more than 14 times higher than 72 visitors PostJobFree actually received. That means that even if your web site is #1 organic search result, users are not very likely to click it. 10% chance may be?
Another reason could be that some users repeatedly searched for “post job”, and visited PostJobFree more than once, so multiple searches and clicks resulted in single visitor.

P.S. I just compared overall PostJobFree.com monthly traffic with traffic of the web site that was trying to sell me SEO services. PostJobFree has 80 times more visitors.

Case closed.
ex_juan_gan on September 28th, 2011 07:28 pm (UTC)
P.S. ужасно понравился!
Dennis Gorelikdennisgorelik on September 28th, 2011 07:50 pm (UTC)
Yeap, that's the problem with all these SEO marketing companies.
For example seo.com (not the one that I'm talking about in that post) has relatively small traffic.
40K/month vs 150K/month for PostJobFree.com

That's in spite of seo.com being #3 on Google for search term "SEO" (after wikipedia and Google itself).

SEO sales guy I was talking with today represents web site which is nowhere to be found in the search results for SEO keyword.